AI Insights · Timothy · January 2025
Top 5 Film & TV Apps on iOS in Brazil: Q4 2024
Explore the performance of top film and television apps on iOS in Brazil during Q4 2024, highlighting trends in downloads, revenue, and active users.
In the fourth quarter of 2024, the iOS platform in Brazil saw significant activity among the top film and television applications. Here's a look at how these apps performed in terms of weekly downloads, revenue, and active users, based on data from Sensor Tower.
Netflix experienced fluctuations in both revenue and user engagement. Weekly revenue peaked at around $33K in early October, before gradually declining to approximately $24K by the end of December. Downloads showed a notable spike, particularly in the week of December 23, reaching about 131K, while active users increased from 4.5M to over 5.2M during the quarter.
Amazon Prime Video displayed a strong revenue increase, starting from around $32K and peaking at nearly $96K in mid-December. Downloads fluctuated, with a significant jump to 155K in the week of December 23. Active users rose from 1.9M to approximately 2.2M by the quarter's end.
HBO Max: Stream Movies & TV saw its revenue begin at $427K, peaking at $482K in early October, before settling around $385K in December. Downloads remained relatively stable, peaking at 79K in late November. Active users showed growth, ending the quarter at about 1.36M.
Disney+ started the quarter with a high revenue of $670K, but saw a decline to approximately $318K by the end. Downloads reached their highest in late December at 59K. Active users fluctuated, peaking at over 1.5M in October before stabilizing around 1.5M again at the end of December.
Globoplay: Novelas, séries e + maintained a strong revenue presence, starting at $634K, with minor fluctuations throughout the quarter. Downloads saw a peak of 70K at the start, followed by a decline. Active users began at 3.2M, experienced some fluctuations, and ended the quarter at 2.6M.
These insights highlight the dynamic nature of the film and TV app market on iOS in Brazil. For more detailed data and analysis, visit Sensor Tower.